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16th Oct 2026

THE PROTEIN PULSE — DRIVE TIME Closing Bell Friday | October 16th, 2026

THE PROTEIN PULSE — DRIVE TIME

Closing Bell Friday | October 16th, 2026

HOST: Protein Pulse Drive Time. Closing Bell Friday, October 16th. From The Sparks Group.

SHAWN: Friday is when the market starts collecting on Monday's promises. Everybody arrives with an opinion. The cattleman knows what his animals are worth. The packer knows what they cost. The salesman knows what he needs for the beef, and the customer knows what he's willing to pay. Two people can look at the same load of meat and see two entirely different markets. By Friday, I don't care who sounded smartest on Monday. I want to know who recognized what was changing while there was still time to act. The fellow who saw it coming usually doesn't need nearly as many words.

HOST: December live cattle settled at two twenty-seven twenty-five, up two twelve. Choice fell two fifty-two to three seventy-three ninety-eight. Select lost five eighty-five to three fifty-two sixty-two. Imported frozen nineties were assessed at three thirteen C-I-F East Coast. Domestic fresh eighty-fives averaged three sixteen. Different product. Not a direct comparison. Pork cutout lost one ninety to seventy-seven fifty-five. Ribs fell thirteen eighty-nine. Hog base rose two fifty-six to seventy-one seventy.

SHAWN: China is showing up with chicken at somebody else's table. Buyers with qualified international suppliers should be asking for fresh offers. December corn settled at four seventy-eight. Meal at three fifty-nine eighty. Ultra-Low Sulfur Diesel futures fell eight cents to four eighty-five. A supplier doesn't have to be wrong about its costs for a buyer to be right about the price. Stay disciplined.

HOST: Protein Pulse Drive Time. Shawn Sparks, The Sparks Group.

SHAWN: Stay disciplined.

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About the Podcast

Protein Pulse Podcast
Your Daily Market Update on All Things Protein.
The Protein Pulse Podcast delivers concise, commercially focused protein market intelligence for buyers, sellers, traders, procurement leaders, processors, and executives across the beef, pork, chicken, feed, and global protein markets. Each episode translates USDA data, market pricing, slaughter trends, trade flows, imports, feed costs, policy developments, and supply-chain signals into clear, practical market context. The focus is simple: cut through the noise, explain what the numbers mean, and give protein professionals the market context they need before making their next decision. Your Daily Market Update on All Things Protein.

About your host

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Shawn Sparks

Shawn Sparks is the founder of The Protein Pulse and a protein procurement, sourcing, and trading executive with more than two decades of experience across beef, pork, chicken, and the broader food supply chain.

His career has included senior procurement and purchasing leadership roles at some of the largest food companies in the industry, with responsibility for billions of dollars in annual protein spend and complex domestic and global sourcing programs.

Today, Shawn leads The Sparks Group, Inc. and Great Plains Protein LLC, where he works across protein sourcing, trading, procurement strategy, supplier development, and market intelligence.

Through The Protein Pulse Podcast, Shawn brings a practical, commercial perspective to the protein markets — translating USDA data, pricing, slaughter trends, imports, exports, feed costs, policy, and supply-chain developments into clear context for buyers, sellers, traders, processors, and industry leaders.

His focus is simple: cut through the noise, explain what the numbers mean, and help protein professionals understand what matters next.

The Protein Pulse — Your Daily Market Update on All Things Protein.